Screenshot
A Latina Mother–Daughter Legacy of Healing Generational Trauma, & Building Generational Wealth
The Business of You Hosted by Dr. Dayanara “Dr. Dee” Marte and her daughter, Eayna — Co-Founders of Every Little Girl Has a Story (ELG) and Creators of The Business of You- A Wealth and Wellness Retreat: A Night to Reflect, Reset and Renew.
Have you heard?
Born from the power of survival and the vision of legacy, Every Little Girl Has a Story is the first Latina and women of color mother–daughter–owned small business in their family dedicated to breaking generational cycles of trauma and building generational wealth through healing, storytelling, and entrepreneurship.
Every Little Girl Has a Story is the first Latina and women of color mother–daughter–owned small business devoted to the healing and empowerment of our families, our communities, and the people on the frontlines of social justice and philanthropy. From BIPOC survivors, first responders, to essential workers and women leading change, small business owners, consultants, entrepreneurs, healers, and creatives, Dr. Dayanara “Dr. Dee” Marte and her daughter Eayna, the visionary duo, bring a legacy brand born from love, lineage, and liberation.
As co-founders of ELG and hosts of The Business of You, Dr. Dee and Eayna have not only built a legacy brand, but they also serve as a bridge to generations — merging healing, entrepreneurship, and activism. Their work is rooted in the belief that healing is a human right, self-care is a form of sacred power, and legacy begins with the courage to tell your story.
As survivors, healers, and legacy builders, Dr. Dee and her daughter, Eayna, created ELG as both a movement and a business — where healing becomes inheritance, and self-care becomes strategy.
They believe that economic freedom and emotional healing are inseparable — that wealth is not only measured in money, but in love, safety, and legacy passed down from one generation to the next.
Every Little Girl Has a Story
Every little girl is born powerful, courageous, beautiful, and worthy.
She dares to dream, to laugh, to play, to love. Every little girl is born fully self-expressed.
There is nothing in this world she cannot do.
And then — something happens.
All over the world, little girls carry stories of harm, silence, and survival.
But they also carry the power to heal, to rebuild, and to rise.
All over the world, little girls carry stories of resilience, resistance, and rebirth.
They have the right to tell those stories — in their own voices, on their own terms, and in their own time.
Every Little Girl Has a Story was created to honor those stories — to help women transform trauma into testimony, and pain into purpose. It is a call for women everywhere to own their stories, honor their voices, and build the wealth — emotional, spiritual, and financial — that our ancestors dreamed of.
"
Our Message to Survivors and Small Business Owners
Dear Sister, We see you.
We see your courage — the way you keep showing up even when life asks you to start over. We see your strength — how you turn heartbreak into healing, and struggle into strategy.We see your light — the one you protect quietly, even when the world tells you to dim it.
As survivors and entrepreneurs, we’ve learned that healing and business are not separate journeys — they are one. The same resilience it takes to heal from what broke you is the same resilience it takes to build what will sustain you.
Every woman in business carries more than her dreams — she carries her lineage. The hopes of her ancestors. The stories of those who didn’t get the chance to begin.And every time you choose yourself, every time you rest, every time you create —
you are breaking a cycle and building a new one.
A cycle of wholeness.
A cycle of wealth.
A cycle of worth.
To every survivor and small business owner reading this —
Please know that you are not alone. You belong to a lineage of women who dared to dream while healing,
who built while grieving, and who rose — again and again — and will rise as many times as it takes until freedom feels like home.
Our prayer for you:
Dear Little Girl,
We believe you. The brave, curious, beautiful soul who learned to survive before she ever learned to dream.The one who held her breath so others could breathe, who made herself small so the world could feel safe. Today, we call you home. We call you back to laughter, to play, to love. Back to your body, your voice, your light.
May you find safety and power in your own truth.
May you release what was never yours to carry
The SWAG BAG- A Gift of SelfCare on the Go
The Business of You retreat, ELG will lovingly curate the event’s self-care swag bags and provide wellness gifts for the event raffle — each item intentionally picked to invite women to slow down, honor their bodies, and reconnect with their own sacred rhythms.
Their swag bags are not just gifts — they are acts of love and reminders of worth, crafted by two generations of women who believe that caring for yourself is the first step to changing the world.
About ELG
Every Little Girl Has a Story (ELG) is an intergenerational healing movement and product line co-founded by Dr. Dee and her daughter. ELG is a healing brand within the larger Every Little Girl Has a Story movement — a collective of wellness, storytelling, and legacy projects founded by Dr. Dee and her daughter. Their offerings are grounded in ancestral wisdom, cultural pride, and the belief that healing is both personal and political. ELG Botanica is the healing and product line of the Every Little Girl Has a Story movement — a Latina-owned mother–daughter collaboration rooted in self-determination and love.
Founded by Dr. Dayanara “Dr. Dee” Marte and her daughter, ELG is more than a brand — it’s a love story between healing and legacy. Through their self-care products, storytelling circles, and healing-centered initiatives, ELG inspires women to transform pain into purpose.
Each training, workshop, retreat, or speaking engagement they do is more than a product — it’s a ritual for resilience, a prayer for prosperity, and a reminder that healing yourself is the first step to healing generations.
Through their healing boxes, affirmation decks, and seasonal offerings, they support women of color — especially those on the frontlines of care, activism, and leadership — to create balance, wealth, and wholeness.
Explore their work at https://www.instagram.com/elg_story_/
Why We Honor ELG Botanica
Every Little Girl Has a Story embodies the soul of The Business of You:
Community — healing across generations and borders.Building sisterhood through shared healing.
Creativity — transforming story into ritual, and ritual into legacy.
Contribution — giving back through products and practices that re-align and giving from the heart to uplift others in their healing journey.
Healing — transforming trauma into purpose.
Wealth — redefining abundance as legacy, freedom, and peace.
Generational Power — passing down healing, not hurt.
As Latina founders, survivors, and healers, Dr. Dee and Eayna remind us that when women heal, families thrive — and when we invest in ourselves, we invest in generations yet to come.
Together, Dr. Dee and her daughter remind us that healing is not only inherited — it’s cultivated, and that every act of self-care is an offering to the generations that came before and those yet to come.
In Wealth, Wellness and Sisterhood,
Eayna & Dr. Dee
Co-Founders of Every Little Girl Has a Story (ELG) and Hosts of The Business of You
Screenshot
